Wednesday, February 4, 2009

Emerging Business Forum – Footwear Industry in Agra

- Contributed by Kanak Dutta
Zee Business along with Milagrow Business and Knowledge Solutions presents ‘Emerging Business Forum’- an exclusive 10 city initiative that aims to enable and empower SME clusters to achieve sustainable development and growth. A buoyant India today is witness to many successes of small and medium enterprise. Their role in terms of employment creation, upholding the entrepreneurial spirit and innovation has been crucial in fostering competitiveness in the Indian business and economy.
Beginning December 17th 2008 (Agra), this forum is in the format of panel discussion which would be continued across ten important cities which includes Agra, Ahmadabad, Delhi, Jaipur, Indore, Ludhiana, Merrut, Moradabad, Pune and Tirupur. The forum was first initiated in Agra which is known for Taj Mahal world over and has an enormous leather industry. This city is catering to the huge demand of footwear in the country.

From Milagrow, Kavita Joshi(Knowledge Mentor) and myself were appointed to attend the forum. The main objective was to network with SMEs in Agra and spread the awareness about the Milagrow services among the entrepreneurs. We wanted to understand their problems and try to explore how we could contribute to solving them. A short questionnaire was prepared by me to investigate the hindrances companies have been facing with regards to the smooth running of their business (like taxation, export, economic recession, association benefits etc).

The panel members included Kavita Joshi- Knowledge Partner, Milagrow Business and Knowledge Solutions, Gurgaon, S N Ganguly- Director, Central Footwear Training Institute, Agra, Shiraz Ahmad Farooqui- Vice President Marketing, Indiamart.com, Noida, Sharad Sharma- General Manager(Network-2), State Bank of India, New Delhi, Capt A S Rana- President, Agra Footwear Manufacturers and Exporters Chambers, Agra, Opinder Singh Chhatwal, President, President, Agra Shoe Manufacturers Association.
The panel focussed on crystallizing concerns, identifying and addressing local environment as well as eco systems issues, Propose financing strategies for competitiveness in the global economy, Facilitate regional hubs to imbibe quality management processes and IT innovation for business growth, Building a unique setting for engagement and exchange of ideas, Taxation Issues, Availability of Skilled Labour , Use of Internet Marketing.

Attendees of this forum were mainly the manufacturers and exporters of leather in Agra who have already established their business but due to various obstacles, are not satisfied.
Kavita Joshi discussed about the overview of the footwear industry, problems faced by the footwear industry and recent initiatives taken by the government. She also discussed as to how Milagrow can play an important role in enabling and empowering SME clusters to achieve sustainable development and growth.

Agra Footwear cluster is a prime example of a rooted low-tech cluster with predominantly small producers. The cluster has predominantly small scale of operations & the industry thrives on footwear making artisans/skilled workforce available in plenty in the cluster, but suffers from acute shortage of managerial and supervisory staff with technical qualifications. Footwear in Agra is a very labour intensive industry and almost no mechanization exists.
Problems faced by the industry are similar to those faced by many small scale clusters:
• Chinese footwear
• Labour shortage
• Technology
• Current status of Information communication & technology
• Taxation issues
• Weak Dollars
• Spiralling input cost
Now the question arises as to how Milagrow can be of any support?
As “consultants” for Small and Medium Enterprises, Milagrow plays an important role in providing the right solutions (“not just ideas, execution also”). Our mission only clarifies that we partner with aspiring enterprises as a Venture Catalyst and build best-in-class managerial and organizational capabilities in them. There may be various measures by which we can help the SME Cluster in growing their business.
• Understanding the business and working along with the footwear companies as partners in their growth.
• Doing a comprehensive cluster research study on the loopholes present in the system and giving the remedial measures to overcome.
• Milagrow can also help in arranging the funds required by SME in the smooth running of the business.
• Help in screening for the best manpower for managerial and supervisory work with technical qualifications.
• Provide a cost effective and best mailing solutions service.

Before signing off, I would like throw some light on the response which we got after the discussion was over. After Kavita gave a wonderful insight into the world of Milagrow, the audience (entrepreneurs) started approaching us even before the networking session could begin. These entrepreneurs had various questions to ask - for instance, how to market their product, expand their sales across territories etc. At one point of time, there was a queue waiting to be attended by Milagrow team. I am sure that Milagrow has the answers to all their doubts. This was just the beginning and we hope to make a significant impact on the cluster in the near future.
There were many entrepreneurs coming from different parts of business. As an SME, I understand the passion and ambition of today's entrepreneurs, and through this initiative we were successful in reaching out to our target audiences. I felt as if our mission was accomplished. Thanks to Kavita Joshi and Milagrow for such a wonderful experience.

New Ways of Hiring - Solutions for the MSME Sector

- Contributed by Akash Kumar
A recent study done by Milagrow found that one of the major problems faced by SME is managing human capital. Recently, I was having a discussion with one SME. He told me that his company is doing well, his product quality is superior to other MNC’s product, he pays good salaries to his employees even though he is not able to recruit and retain good people in his organization. I went in to depth and found that employee always want to be on safer side. Therefore, they prefer to work the companies which are well established and having sustainability in market. Thus, reaching out to good, loyal and efficient employee remains big task for any SMEs.

Since last few months, we have been getting news that people are getting laid off from their respective companies. Off course, the reason we all know is ‘economic recession’. Companies are giving reasons that their cost are going above their profits. Therefore, they have no other options than lying off their staff. But there are still some companies which are hiring by considering the fact that they will be able to hire the best people and at low cost. Therefore, we have tried to cover all the ways of hiring which these organizations can choose before going to employee search.

Social Networking: Social networking is picking up its momentum in web 2.0 eras. This has opened a new way for HR executive to search out their prospective employee. Linkedin, Reffster and Orkut are becoming popular among HRs. HR manager are finding it more reliable than ordinary search because they are able to reach to those ‘Passive Job Seekers’ who are not searching for job. These kinds of employee are beneficial for organization because they stick to single job and perform their best and view the companies that they work for their own organization.

Reference Hiring: ‘Reference’ has always been a preferred method for hiring among organizations. I personally know a number of organizations which hire only through reference basis. The positive of hiring on reference is employee’s liability. The people who give reference for other employee always remain responsible for the referred employee. The hired employee always performs and maintains the level of confidence and decorum to protect the reputation of the person, who referred him for particular company.

Outsource HR Recruitment: In today’s world where every company is trying to focus on his operation and productivity, these companies always considers HR recruitment as a time consuming process. Therefore, instead of going for campus to campus hiring or numbers of interview rounds, companies prefer to outsource this function to those who are specialized in it. Even the payroll system, appraisal structure is being outsourced now days.

Database Search: Various organizations, which are providing online job facilities, create a database system where any employee can register himself and upload his/her professional details. In this way, these organizations are able to create a reservoir which carries the details of million prospective employees. Then, any interested employer can just purchase database access for certain duration and start exploring the prospective employee. In today’s scenario, it is enjoying the major market share of entire HR recruitment process.

Specialized Executive Search Firms: There are also some organizations which carry out the task of searching prospective employees. These kinds of firms provide services for middle and top management. When it comes to executive search firm, from finding out the executive to finalizing salary structure they take care of everything. For their service charges, they follow 80-20 rule, which means that they charge more than what other charges for normal staffing solution.

Specialized Hiring Support: There are several organizations and associations which are providing specialized hiring support by giving a platform to showcase their requirements from employees. Some organization provides online job posting service for disable people.

A similar initiative has been undertaken by Milagrow in order to help the entire SME community. With the launch of much awaited Milagrow portal, Milagrow is coming up with an HR solution offering. Under HR Solution offering, there will be one section for employees where they can log-in and start applying to the companies of their interest. Also any Small Medium Enterprise, who is looking to hire some people, can upload their openings. Apart from this, Milagrow will be also providing specialized interim management solution for SME. Under Interim management jobs, any senior executive who will be looking to serve challenging SME community can apply these kinds of job by registering himself. Along with this, SMEs, who were not accessible to senior level guidance, can also post their interim management jobs and get access to senior level guidance. In India, Milagrow is the first who will start offering such unique services to entire SME community.

To conclude, I want say that it is not just hiring an employee; it is all about bringing a new member in your family. Therefore, while searching or interviewing any employee, one should check it out whether the prospective employee will be able fit in existing values and culture. This will also be same for employee, who will going for job hunt that his priority should be the right profile than money. In this way, he/she may not be able to earn as much as he wanted in initial stage but after certain period he/she will emerge as an expert or leader which he/she can monetize in his/her later part of career.

Tuesday, February 3, 2009

Ethics for SMEs

-Contributed by Kanak Dutta, Knowledge Buddy


Business ethics set the standard for how your business is conducted. They define the value system of how you operate in the marketplace and within your business. With legal scandals concerning insider trading and employee theft making the news, it is no wonder that businesses are increasingly giving attention to the ethical basis of their business and how to lead in an ethical way. While the examples above seem to be clear-cut breaches of ethics, many ethical dilemmas that are not so clear-cut are faced on a daily basis in business. In fact, there may not even be a “right” or “wrong” answer to the dilemma, but how you deal with it will says much about you and your business.

These decisions are often referred to as being in the “gray” area. They are not black-or-white, but could be argued appropriately either way.

Importance of Business Ethics in your company
There are definite advantages to owning your own business when you want to establish an ethics policy. Basically ethics come from the top. Without setting an example at the top, it is often difficult, if not impossible, to convince your employees that they too should be ethical in their business dealings. A well-defined ethics policy along with an outline of related standards of conduct provides the framework for ethical, moral behavior within your company.

What is the benefit of developing such a policy, you may be wondering. The benefit is higher employee morale and commitment that in most cases leads to higher profits. But higher profits should not be your motivating factor in defining your ethics policy.

An ethics policy should look at the bigger picture of how we relate to society as a whole and what our responsibility is to the greater good. Of course, in these days of downsizing and increasing change, some may argue that these ideals are unrealistic. However, it is important to note that most of the opponents of good ethics are focusing on short-term versus long-term results.

Many organisations, which have participated in the downsizing mania, are beginning to realise that they have traded long-term employee morale and productivity for short-term profit margins.

The bottom line is “what goes around, comes around”. If you treat your employees with disrespect and distrust, chances are they will do the same toward you. When you are developing your ethics policy, you must decide what it is you want your company to stand for, put it in writing and enforce it.

How to develop an ethics policy for your company
Consider 5 P’s before you draft the ethics policy for your company.

  • Purpose
  • Pride
  • Patience
  • Persistence
  • Perspective


Implications of not following ethical policy for your company
To give a live example for this, Satyam scandal raises serious questions about the business ethics. Ramalingam Raju (Chairman, Satyam), being a MBA from Ohio and a course in the Harvard Business School, how it is that people with such elite education are involved in such unethical conduct?

Two things come to mind while answering this question

  • Unethical practices of auditing and accounting.
  • Despite of having the above mentioned qualification, this didn’t help him in his transition from the mode of governance suitable for a Small Entrepreneur, which he was before starting satyam, to the kind needed to run a public limited company, where one deals with other people’s money.

As Edward Freeman, who suggested the stakeholder theory, says, “it’s not useful anymore to separate questions of business and questions of ethics.” An integrated way of thinking about business and ethics is via responsibility of action. That is, “businesses and executives are responsible for the effects of their action. They are responsible precisely to those groups and individuals that they can affect or be affected by...”

Importance of ethics for Small and Medium Enterprises

SMEs are characterized by informal understandings and shared expectations among the workforce of how business is done. Any values and ethical principles will usually be implicit rather than formally expressed through ethics policies, codes and programs that are familiar in large companies. The ethics of a small organization is typically influenced by the owner-manager or managing director. Through their very visible presence, their personal attitudes and behaviors will set the tone of the business and have the potential to signal to employees how seriously ethical behavior is to be taken in the organization. SMEs are not typically able to devote as many resources to building an ethical workplace culture as larger organizations.

Ethics in Milagrow
At Milagrow, our values are mainly based on 4 dimensions:
Ethics- Integrity, Honesty and Transparency in what we do

Trust- Believe in people

Respect- For all stakeholders

Commitment- Own everything we do


Rajeev Karwal, Founder, Milagrow Business and Knowledge Solutions strongly believes that “values are something which have to be lived from day one. At Milagrow I have always made sure that we follow ethics and integrity with a 360 approach. You can't be corrupt on one day and then say that you will be ethical the other. We have not only lived a corruption free life ourselves but have made many clients who approached us change their unclean ways. We have never manipulated profits to save taxes or manipulated revenues or costs. We have also adopted sustainability as part of our ethical value system”. He firmly believes long-term success occur only if an organization constantly aligns to/shapes the consumer needs/expectation. In an ethical business the essential thrust is on social values. Business is conducted in consonance with broader social values and the stakeholders' long-term interests. This ranges from concepts of nation-building and trusteeship that are demonstrated in the business practices of the Tatas and Birlas, and new generation enterprises such as Infosys, Wipro, Dr. Reddy's and Ranbaxy, where less emphasis is on minimising negative impacts and more on maximising the positive spill-over effects of corporate development. Thus, it is the need of the hour that business houses become more careful and know their responsibilities towards the society as hurting the sentiments of the consumers can really be hard on their finances, profits, share prices and their mental peace.


References:

http://www.smallbusinessjourney.com/

http://www.bitc.org.uk/

http://www.smallbusinessnotes.com/operating/leadership/ethics.html

http://www.goodcorporation.com/

White paper from Institute of Business Ethics

Monday, February 2, 2009

Why is it difficult to approach Government

- Contributed by Tapan Bhatnagar
As a Senior Minister recently stated during an International conference, “Approaching the Government is for help is like asking for a Kiss of Death”, but what I fail to understand is Why is it that the Government which is Of the People, By the People and For The People portrayed in such a Mafioso style.
Though there can be many reason for this the two reasons I can attribute to this is Corruption and Red Tape. Let me talk from a personal perspective for each of the reasons I have stated.

Talking about corruption, it is definitely not news for most of you who are reading this, corruption is like a cancer gripping the country. It is no surprise that we come so low down in any ranking for honesty in comparison to almost the entire world. Corruption is prevalent in almost all levels in the country, the DDA housing scam can be the most recent example for this. But, speaking from the personal front, let me tell you about a visit to a Government office. One approaches the reception desk which is manned by two low level clerks, the job of these clerks at the reception is well, to issue slips and direct the visitors to the correct office/officer. One will think so how can there be corruption at this level. Right? Wrong! The first thing they ask when you approach them for a pass will be and I quote, “Sirji, Abhi toh hamari dosti kachhi hai, kuch chai paani ka intazam kar do toh dosti pucci ho jayegi!” (Sir, right now we are just acquaintances, give us something for tea/coffee so that we can become friends) And the worst part is, that the statement remains more or less the same in most Government offices almost as if they have been trained at a central place. It seems they have a central training institute for this like the others around. Keep this in mind that this is at the lowest level in the Government; I cannot get to the higher levels without raising heckles of everyone in this ecosystem but I am sure you get the hint of what I am talking about. Surprisingly in a recent study carried out by Milagrow almost 98% of all the respondents directly or indirectly agreed that Corruption existed in the system. The sad part is that it has now become an accepted practice within the ecosystem.

Getting to the next point which as per me is the next culprit due to which it becomes virtually impossible to approach Government, Red Tape or the excessive bureaucracy in the government. It must be noted here that the policies and schemes that the Government implements from time to time can lead to India beating China in development or at least the rate of growth, but unfortunately most of the time the schemes are known only to a select few and even if the scheme is known the paperwork involved in getting a sanction from the Government can make any person who is an expert in documentation and enjoys it lose the sanity. Please do not think this is just a ranting against the government. No, not at all, I have been fortunate enough to have been supported in almost all endeavors, agreed I am yet to receive any kind of assistance but I can safely say it is in the pipeline. But, saying this, let me also run you through a simple process of applying for a scheme for financial assistance to entrepreneurs for attending and exhibiting at International trade shows. The scheme which has been recently updated (for the better, I may say) has so many different forms to fill and such complicated filling instructions that most of the entrepreneurs will not understand what needs to be filled and which form does not need filling, this is also compounded by the fact that the scheme has four sub schemes. So effectively if you have to apply under the said scheme, you have to find the sub scheme you want to apply for, based on the required sub scheme one needs to fill the first form but not the second, but you may have to fill the second part of the second form but you will have to submit it after the visit, Confused!! Well most probably you would have either missed the trade show or cancelled the plan by now.

Having said this and this is just the tip of the Ice berg I am sure you can come up with many other reasons for inability to approach the Government, but the Government is evolving and at a fast pace. There are many enlightened officers which are taking the necessary steps for this evolution. As Confucius says, “The journey of a thousand miles begins with a single step” I hope the government has taken the step in the right direction.

Wednesday, January 21, 2009

Frugal Marketing for SMEs

- Contributed by Ankush Garg

When recession hits hard, consultants are the first ones to be shown the door. The next are the marketing teams.
Organizations worldwide slash marketing budgets in difficult times. While the some purists contend that recession is the best time to strengthen the brand and get a competitive edge, the question is how? The funds are scarce and they need to be channeled into the essentials of the business to keep it running.
While increase in the marketing budgets in difficult times may continue to a distant dream for most marketers, the circumstances offer opportunity to become more effective. The adage necessity is the mother of all invention never works better that it does in current macro-economic environment..
So how can marketers become more effective and get more bang for the buck? The first step is to segment your customers by the product categories and allocate the marketing budgets to different segments depending upon its profitability. Then develop a marketing strategy for each segment depending upon the customer profile or its behavioral traits. Seek synergies by identifying segments with similar customer profile. Reduce corporate campaigns and launch product category focused marketing programs as it would help improve profitability and enable the company to endure difficult times.
It is always cheaper to retain existing customers that to procure new customers. Hence, a very strong customer relationship program is the need of the hour. It is important for marketers to integrate with the overall business and not operate in isolation. This will help them create new customer offers at low cost to the company. For example, if the company is carrying huge inventory for certain product categories, CRM program can create attractive offers for the existing customers using these product categories. This can help liquidate inventory without having to drop the prices in the market which can have deleterious consequences on the brand equity. The communication costs for CRM program should be closely monitored and reduced as far as possible. Email marketing, mobile marketing or social media networks (e.g. facebook) provide communication channels at no cost.
No sector or industry has been left unscathed by the recession. There are many businesses that are looking for avenues to utilize their existing capacity. Marketers should collaborate with them and offer them benefits that cost nothing. In return, they should get higher visibility for their brand. For example, retailers can distribute discount coupons at its billing counters for a famous restaurants or clubs in the city. In return, they can get high visibility through placement of tent cards at the tables of the restaurants or through setting up kiosks at the clubs.
The art of negotiation can always add the much needed strength to the marketers. Whether it is the airtime or column area in print media, there is tremendous room for cost reduction. One must not forget that marketing budgets are down and media companies are probably running helter-skelter to fill airtime or column space. And they would go lengths to retain you as a customer.If airtime is extremely essential for your brand, an effective PR strategy can help gather lot if airtime literally free of cost. For example, a company in education business can voice its opinion on education policy of India or release papers on related subjects. This followed by effective networking with media personnel would lead to opportunities to participate in debates or forums where such issues are discussed.
With every problem comes an opportunity. It is clearly a very opportune time for the marketer’s to break the shells and think creative, and frugal. It is a different matter that this is not longer a choice , but the need of the hour.

Thursday, January 15, 2009

EUCALYPTUS: Makes ‘Cloud Computing’ Even More Cheaper and Easier

Contributed by Mitesh Agrawal

While it is still early days, Software as a Service (SaaS) aka 'cloud computing' is a technology which perhaps has the disruptive potential to overcome conventional paradigms. Cloud Computing is a technology wherein large groups of servers that often use low-cost consumer PC technology are networked together, with specialized connections to spread data-processing chores across them.

The ubiquitous Indian cable TV model is a good illustration of what SaaS can achieve. Indian cable TV users access a localised bouquet of channels paying a monthly fee without worrying about how and where the content is created, what technology is used for broadcasting etc. The cable viewer's only capital investment is the TV with the local cable TV operator resolving all issues.

Similarly SaaS can help create an IT model analogous to cable TV where remotely hosted IT applications are made available to a MSME cluster over a reliable telecommunication network with the user paying a subscription fee. By eliminating the need to install and run the application on the customer's own computer, SaaS alleviates the customer's burden of software maintenance, ongoing operation, and support. Each user only has to invest in an internet connected PC(s) which can also avoided if the service provider 'bundles' the hardware and connectivity as part of the package.

EUCALYPTUS - Elastic Utility Computing Architecture for Linking Your Programs To Useful Systems - is an open-source software infrastructure for implementing cloud computing on clusters. It duplicates the functionality of Amazon's EC2, using the Amazon command-line tools directly. It allows users to leverage their own server farms. The current version requires Xen to be installed on all nodes available for allocation. Among its features:

• Interface compatibility with EC2 (both Web service and Query interfaces)
• Simple installation and deployment using Rocks cluster-management tools
• Secure internal communication using SOAP with WS-security
• Overlay functionality requiring no modification to the target Linux environment
• Basic "Cloud Administrator" tools for system management and user accounting
• The ability to configure multiple clusters, each with private internal network addresses, into a single Cloud.

Two reasons why Eucalyptus is potentially important: private clouds and cloud portability:

Private clouds: Let's say you want a cloud like infrastructure for architectural purposes but you want it to run on your own hardware in your own secure environment. EUCALYPTUS comes into picture

Cloud portability: With the number of cloud offerings increasing how can you maintain some level of vendor neutrality among this "swarm" of different options? Portability is a key capability for cloud customers as the only real power customers have is in where they take their business and the only way you can change suppliers is if there's a ready market of fungible services. And the only way their can be a market is if there's a high degree of standardization.

It implements virtualization by allowing companies to run multiple applications on a single server computer but also makes it as an open source by collaborating the data of multiple companies under a single unit.

Other advantage can be explained as following that in the current scenario MSME users invest substantially in implementing ERP before being able to use it and mostly end up procuring more than they require. EUCALYPTUS can serve as enabler for open-source SaaS based ERP solutions and can allow users to 'cherry-pick' applications as per their business requirements and comfort levels at an incremental increase in costs. While the above may sound a little far-fetched, the success of firms like salesforce.com has established the viability of the SaaS paradigm and availability of EUCALYPTUS merely expedites the attainment of an open-source SaaS world.

Be Ethical, Stay Committed & Focused, and Deliver Quality in Time: Miracles Will Happen For You

Contributed by Mitesh Agrawal

Mr. C S Prakash started “Pushpak Industrial Services” from almost zero investment and today “Pushpak” is approximate INR 10 crores company. He, a diploma holder in mechanical engineering who comes from a very moderate family background, claims “Being Ethical and Constant in nature” is the success mantra behind Pushpak. Pushpak Industrial Services, incorporated as Pushpak Products India Pvt. Ltd, is now having three different lines of businesses – Manufacturing of Industrial & Office Furniture, Ground & Material Handling Equipments and Electrochemical Process on Spacecraft components (Anodizing). It has customer base from defense sector to MNC like ISRO, HAL, NAL, BEL, Toyota, Bosch, etc.

Like others Mr. Prakash too started doing Apprenticeship Training with Hindustan Aeronautic Limited (HAL) in Bangalore for a stipend of INR 500. But there was big difference among others and him during apprenticeship. He was doing his apprenticeship so seriously that he started working continuously for 2 shifts (from 6am to 11pm) so that he would be able to learn more than others. After completion of his apprenticeship, realizing his talent his well wishers in HAL recommended him to start his own business. At that time, due to poor financial condition, he did not even have money to open a bank account.

But as the saying goes, “Where there is a will, there is a way”. Few of his well wishers opened him a bank account, gave him space for day to day operations and not only machines to operate but also first order of welding and gas cutting rate contract from HAL. Foundation of Pushpak Industrial Services was laid.

And “Sustained efforts lead to sustainable results”. Toyota Groups, L&T, HAL, BEL, NAL, ISRO, Bosch are few of their regular customers and Pushpak has also started to venture in export markets. No compromise on quality is Pushpak’s priority in each order delivery. That’s the reason, ISO certified for Zero Rejection, Pushpak is being able to retain their first customers till date. It was also involved in few of the world renowned projects like “Edu-Sat” and “Chandrayaan”. Pushpak’s aim is to become Rs. 100 crores company by 2012 and go for an IPO in coming 5-6 years.

But “Rome was not built in a day” - This all could have not been achieved in mere few months and without the endless toil that Mr. Prakash has put in. The person who struggled to open a bank account how could have paid salaries to his employees!? After starting in 1992, for quite some time he worked in HMT factory during second shift and night shift in VIPRA Machine Tools, just to pay his employees.

Mr. Prakash is the man who never let down his spirit of entrepreneurship and kept on growing without compromising his ethics and values.

In 1993, with-in two years of setting up the enterprise he had lost all the rate contracts. Without any revenue generation activity for some time, it was a very challenging time for Pushpak. All he was left with man-power and he started technical man-power contracting which grew from 8 technicians to 450 by 2003. This not only helped Pushpak survive through those tough times but also provided foothold in various organizations which boosted the core fabrication business over the time.

But that was not the end to Mr. Prakash’s problems. In 1999-2000, fabrication activity at most of the clients was stopped. But, Pushpak did not stop. Mr. Prakash had a plan ready. Pushpak immediately diversified into furniture manufacturing utilizing the existing fabrication facilities. As a result, now Pushpak has a strong hold in industrial and office furniture manufacturing with manufacturing capacity of 3,000 cabinets and chairs both per month.

In 2007, Chandrayan, much hyped Lunar Landing project of India, was not an easy task with project being so sensitive but he had the incessant willingness and commitment to carry on and result being an appreciation certificate from ISRO for 0 defects for Chandrayan project.

During the time of crisis, he always leads his organisation from front and sets example in front of others. Mr. Prakash summarizes his feeling as “Whenever difficulties or crises came, we never neglected our core business of fabrication. We added additional activities related to our field only using the existing facilities, infrastructure and man power. If any additional machineries or facilities were required only then we added. We have always been upgrading the new technologies belonging to our business field. And as on today we have very strong foundation to "PUSHPAK" though we still have to construct professional building as per the market and customer needs. We achieved only 2 to 3% of my vision, still 98% to be achieved in future business journey.”

There are problems for which Mr. Prakash is looking solution. In real time market scenario, they are also challenged from the competitors. “Sometime Pushpak faces competition from small organisations which only do trading and claim to be manufacturer and from big organisations which have huge economies of scale for reducing cost.” Another difficulty is that “It is not cost effective to execute small quantity orders and sometimes even after making the design and prototype there is no commitment for a bulk order and you have to fight with open competition”, he adds. High excise duty continues to be another element eating up the profit margins for Pushpak.

Mr. Prakash’s views on dynamics between Govt & MSMEs
Mr. Prakash firmly believes that MSMEs have to be educated by Govt. for all the schemes and options available for them. “Every SME should register itself under SSI. Then govt. should take the responsibility of circulating notification of latest updates to all of the registered SSIs so that each and every SSI will be having update information about various schemes and options”, suggests Mr. Prakash. “SMEs themselves are also responsible for their bad condition because just for the sake of earning money nobody goes to internet and do research about the facilities available for them by Govt”, He adds.

Interview with owner of Pushpak, which has registered phenomenal growth of more than 50% in the previous year and has set aggressive targets for 2012 in these bad times, and a successful entrepreneur Mr. Prakash throws light on the following rules of thumb for MSMEs:

Being opportunist is must for sustaining business and diversifying the risk as evident from “I work on opportunity basis. If I see an opportunity which can be in-cashed very easily in near future, in no time I will start working on it and mold myself and the team for in-cashing that opportunity by proper planning and excellent execution”, adds Mr. Prakash. Also, it is important to create opportunities at the same time, as “Opportunities are for opportunists”.

Being skilled is not the must to take-off, but becomes essential to fly higher. This is an area where Mr. Prakash thinks that he needs to nourish his skills for growing the organization. Mr. Prakash is totally first generation entrepreneur without any prior knowledge of business management. He believes that he was able to bring Pushpak up to this level by utilizing his skills. But from this level to another level, he wants to have knowledge of entire management process. He has already registered himself for the course in IIM-B for Entrepreneurship and Family Business Management. The basic knowledge set that he deemed necessary for growing the business further includes:
i. Procure Funding – VC funding, Equity,
ii. People management – Leadership, Employee motivation
iii. Sales & Marketing, E-commerce and Exporting
iv. Accounting & Business planning
v. Management skills – Supply Chain Management, Product Life Cycle Management

Need of mentor cannot be undervalued. He says, “Mr. K.G. Dutta Prasad, who is the financial advisor to me, is always a great well wisher as well. He has always helped me in defining goals and making strategies for near and long term future. Along with managing finances he had helped me a lot in operational aspects too. He has been with me side by side from the very early years of the Pushpak and had been a mentor to me in resolving all my difficulties. I strongly advocate the need of a mentor to support the professional and personal growth”.

Benchmarking is an important exercise to build a strong organisation. “I too had a big target for my company, but I have always set realistic short terms goals and milestones based on benchmarking with my next bigger competitor. As, I kept on advancing to achieve milestones I also set my benchmarks to the next higher levels.”

Maintaining a good credit history helps in difficult times to procure the required financing. “Company is having excellent track record of clearing liability and good relations with banks. Therefore, banks are ready to extend new lines of credit even at this time when most of the banks are reluctant.” Also, “Due to Pushpak’s strong relations with vendors (majority from India), vendors have good amount of faith in us to give more credit”, which helps Pushpak when the accounts receivables are not settled in time.

Don’t say no to outsourcing. Companies that want to maintain their focus into main business can outsource the support activities like sales and marketing, IT etc. instead of building in-house capabilities. Whereas in-house functioning offers more control, more often than not outsourcing is a profitable proposition, because of the economies of scale the vendor/ supplier is able to offer the services at a lower cost than in-house functioning. Mr. Prakash says, Pushpak is “looking to expand its sales and marketing staff or looking to outsource its options to other companies so that Pushpak can just remain manufactures. These all options are still in pipeline which has to be shortlisted.”

His final suggestion to SMEs:
Be firm to your business and direction. Do not go for two things in parallel which disturb both and finally both of them will never be justified.

Mr. Prakash shares his idol as Mr. Lakshmi Mittal and wants Pushpak to be a leading organization recognized globally for Industrial Material Handling Solutions and Furniture Systems. He gives credit of all his success to his friends and well wishers who helped him throughout his journey and he wants to thank them all for their continuous support.
Mr. Prakash is one of the two Indian entrepreneurs selected by the Asian Productivity Organization for Honda Foundation Joint Conference for Entrepreneurship in Asia held at Tokyo, Japan in 2008.

Success Creates its Own Applause

Contributed by Mitesh Agrawal

Micro and rural entrepreneurs can constitute an integral part of county’s economy. They can serve as the appropriate channel to reach out to largely untapped rural market and help sustain the business for big players. The efforts made by them have been duly encouraged. Next issue will be further detailing on how rural and micro entrepreneurship can be developed and how its benefits can be drawn towards economy’s overall development. Not only MSMEs who fall under this category help strengthen country’s economy but also have triumphed over poverty to empower themselves, their community and the nation. Two attempts of rewarding rural/ micro entrepreneurship are detailed below:

For The People Who Dared To Dream


The Micro Entrepreneur Awards program is an endeavor to recognize individual micro entrepreneurs from across the country, who have risen from poverty to self sufficiency. The program, launched in India in 2004, is an annual feature and has the following objectives:

* To recognize and honor micro-entrepreneurs who have exhibited the best performance that has helped them emerge out of poverty, create jobs and add value to society.
* To invest in the skill and knowledge building of these exemplary micro entrepreneurs, so as to support the development of state-of-the-art micro enterprises, and the creation of role models who inspire and mentor future generations of entrepreneurs.
* To analyze and disseminate select best practices derived during the awards process

To read about the recipients, award process and jury please click here


Entrepreneur Feted With Award

Proprietor of M/s Romi Bag Kh Dhanachandra Singh has been honoured with this year's National Award for Outstanding Entrepreneurship in Micro, Small and Medium Enterprises during a function at the conference hall of the Micro, Small and Medium Enterprises (MSME).

Takyelpat Industrial Estate here today. The award carries a cash reward of Rs 1 lakh, a trophy and a certificate. Dhanachandra has been honoured with the award in recognition of his entrepreneurial skill in the field of manufacturing leather goods like bags, wallet, shoes, sandals, etc.

Accepting the award, Dhanachandra said that he began his business venture way back in 1996 along with making wallets and purses. Then slowly he expanded his products. Today, a wide range of products are being manufactured which have become household name not only in Manipur but also in other parts of the North East region.

Organised under the aegis of MSMEDevelopment Institute, Imphal which is under the Ministry of MSME, Govt of India, the award distribution ceremony was attended by Minister of Commerce and Industries Y Erabot as chief guest, Commissioner of Commerce and Industries IS Laishram as functional president, Director of Commerce and Industries Dhiraj Yumnam as guest of honour and president of AMEA S Rishikanta Singh as special guest.

In his address, Minister Erabot stressed on strengthening the micro and small scale industries in a State like Manipur where there is scarcity of resource for setting up large and heavy industries. In his presidential speech, IS Laishram observed that MSME has registered tremendous growth and progress in term of product development, quality, innovation and import substitution.

Source: e-pao

Monday, January 5, 2009

Data Somewhere out there – Computing in the Clouds

Contributed by Neha Bhatia


Technology advances, and with it, new terms build up. Grid computing has been shifted to “Cloud Computing”. As the name suggests the data is somewhere in the clouds simply because large groups of servers that often use low-cost consumer PC technology are networked together, with specialized connections to spread data-processing chores across them.

You don’t know where the server located is and where is the data amongst multiple servers but it is ensured that you have created repository of information which will stay lifelong irrespective of common problems of losing data- computer crashes; file lost or damaged. One of the best examples of implementing the Cloud is Google Apps, which not only implements so called virtualization by allowing companies to run multiple applications on a single server computer but also makes it as an open source by collaborating the data of multiple companies under a single unit. Software as a Service (SaaS, typically pronounced 'sass') is a model of software deployment where an application is hosted as a service provided to customers across the Internet. By eliminating the need to install and run the application on the customer's own computer, SaaS alleviates the customer's burden of software maintenance, ongoing operation, and support. Cloud computing easily manages Saas by reducing the overhead involved in buying the software simply by offering “on demand pricing”.
Since the simple storage service is provided by the vendor, there are lot of risks being involved in the technology

What will happen to data in the case of a disaster of the server
How will data be accessible when server is down
What will happen to data if the company goes out of business; how data be returned
Quality of Service when internet connections aren’t fast, reliable and available at all places at all the time

Even with the cons, this technology is getting adapted worldwide with Oracle introducing the cloud based versions of its database – Imagine unlimited database accessible to privileged user all the time with no hassles of online transfers!

Amazon operates a booming cloud business by renting out storage space of 440000 developers, with more than 30,000 signing up each quarterly. Microsoft is coming up with Windows Azure an OS designed for allowing to run Web based applications.

In the near future it would be “Information – Not into some device but into the service that exists in the sky”



Reference: Wikipedia

Thursday, October 16, 2008

Govt to set up Rs 10 cr fund to support young designers

Government will set up a Rs 10 crore fund at NID's National Design Business Incubator (NDBI) to help young designers become entrepreneurs in their field.
"Needy young designers desirous of pursuing their business ideas through incubation route at NDBI can now avail this rolling fund support," Commerce and Industry Minister Kamal Nath said in a statement. The need to set up a separate rolling fund has arisen especially when most financial institutions do not support young, fresh designers and first generation entrepreneurs who have just passed out from academic institutions without any industrial experience, it said. Government has also agreed to permit the National Institute of Design (NID) faculty to have a share in their consultancy work. The pattern of consultancy sharing would be on similar lines as those of other premier educational institutions in India such as IITs and IIMs. NDBI was set up by NID in 2005 with an aim to build on India's design strengths. Lack of adequate support in pursuing designers' ideas into business models has so far been a debilitating factor for young designers in setting up their businesses.

Source : The Economic Times

Indian SMBs To Invest $640 Mn On Packaged Software

SMBs in India are on track to invest about $ 640 million on buying packaged software this year, up more than 25% over what they invested in 2006. Spending on databases, accounting, networking, productivity and system software will account for more than 90% of the total software spending by SMBs this year, according to the latest report by New York-based Access Markets International (AMI) Partners.According to Nirupam Chaudhuri, research manager with AMI Partners. “SMB users have become more alert and they know what they need to be able to accelerate their business. A small percentage of IT-savvy SMBs have progressed to the third wave of IT adoption and are now demanding tailor-made solutions with superior support services.”Small businesses posted a 23% rise in software spending while medium businesses showed 30% growth in software spend last year.Investment in packaged software is driven by business needs. SMBs are most concerned about rationalisation of investments. Having state of the art technology with the latest security features is viewed as a major factor in overcoming competition. Vendors can no longer push anything and everything as a package to users. "These days SMBs need to be convinced on all the features a software package contains, and are only willing to pay for features they plan to use,” Chaudhuri says. “In keeping with this trend, vendors have also launched solutions and packages in which pay-as-you-use features are incorporated, thus allowing SMBs to access only the modules they’ve paid for."

Source : Sme Zone

SMBs Perturbed By Rising Costs And Insufficient Funds

According to an AMI study, rising operational costs, insufficient access to capital and growing competition is forcing many SMBs to re-evaluate their competitive strengths.In the emerging markets, lack of access to capital is a major concern, as in the mature markets."While firms in mature markets are more concerned with satisfying their current revenue forecasts, SMBs in emerging markets - such as India in particular - are finding it difficult to obtain the necessary capital to grow their operations," claims Spencer Richardson, AMI analyst. "This leads to delays in the launch of new products and services, since cost control often takes the form of curtailed development efforts."In the newly industrialised markets (NIM) in south-east Asia, getting access to market intelligence and information is the greatest hitch."SMBs in NIM are faced with a very real issue; their basic infrastructure deficit disables much of their ability to communicate with the outside world. SMBs in mature markets are taking giant strides in business operations while SMBs in the NIM regions are struggling just to catch up."SMBs rate uncertain economic environment and insufficient access to capital as the top two concerns, across mature markets like US, UK and Japan.

Source : SME Zone

Tuesday, October 14, 2008

Special regime for SMEs in new companies’ Bill

Small companies will now get a say in the corporate sector. The new Companies Bill, 2008 will for the first time define what makes a small enterprise. The bill is up for approval in the coming parliament session.
A small company shall be defined as a company which satisfies three conditions—it should not have a paid-up share capital and a turn-over beyond a specified limit, the company should not be regulated by any sectoral regulator and it should not hold any subsidiary company.
According to the first condition, the company should not have a paid-up share capital and a turnover beyond a specified limit. The limit is to be notified later on by the central government. According to Micro, Small and Medium Enterprises Development Act, 2006, a small enterprise is one having an investment of more than Rs 25 lakh but less than Rs 5 crore if it is dealing in the production of goods whereas if the enterprise is dealing in the rendering of services then the investment in equipment should be more than ten lakh rupees but should not exceed the limit of two crore.
As per the second condition for a small enterprise in the new Companies Bill, the company is not to be regulated by any sectoral regulator, which means that those companies that are governed by a sectoral regulator cannot be classified as small companies.
Banking companies, which are regulated by Reserve Bank of India (RBI), telecom companies, which are governed by Telecom Regulatory Authority of India (Trai) and electric companies by electricity act do not classify under the provision for the small companies in the new Companies Bill.
Jawahar Sircar, additional secretary and development commissioner, ministry of micro, small and medium enterprises (MSMEs) said, “Only a small form of micro, small and medium enterprises in India are in the form of companies, partnerships and lending institutions.
The ministry of MSME has been advocating as a matter of policy lesser thresholds and lowering the compliance cost in order to encourage more and more micro and small enterprises to corporatise. This step has been taken so that the small enterprises would be able to access more finance and graduate upwards.” According to third condition in the new Company’s Bill, the enterprise that is having other subsidiaries does not classify as a small company and hence will not be able to enjoy the privilege of certain exemptions. Besides, there are simplified procedures for mergers and amalgamations of small companies. Rajan Gupta, Partner of India’s leading corporate firm, Fox Mandal Little said, “It is a welcoming step to create a class of small companies and to provide for simpler compliance regime for them. It will also help the entrepreneurs in organizing their businesses in better form and will provide more certainty with regard to a definite code of regulations for smaller businesses.”
The concept of “small companies” is being introduced in the new Companies Bill to allow lower levels of compliance to medium and small size companies. The new bill proposes to exempt small companies from certain provisions of the company’s act. Those exemptions will be notified by the central government separately.

Source : The Financial Express

Friday, October 10, 2008

The pressure point

For the first time in nearly four years, the economy is under strain. And everyone, from the small farmer to large companies, is feeling the burden.

The situation is grim. The big numbers say it. The captains of Indian industry reaffirm it. Most importantly, the
people who live it, day in and day out, feel it. About two months ago, the Outlook Business team fanned out across India to gauge the economic health of the nation. At two levels. The first objective, the short-term one, was to see whether people were better off or worse off than before. The second objective, the long-term one, was whether the nation was riding an economic wind that would blow the fruits of progress and prosperity to all, not just a fortunate few who happened to come in its way.
So, our team of reporters and photographers went out and met people, by the hundreds. We met them in the fields of Ropar district in Punjab, Navsari in Gujarat, Akola in Maharashtra, Hassan in Karnataka, Pollachi in Tamil Nadu, Hajipur in Bihar... We met them in the industrial clusters of Baddi, Moradabad, Ludhiana, Haridwar, Parwanoo, Durgapur, Surat, Coimbatore, Tirpur... We met them in swanky, blue-light offices in Delhi, Mumbai, Bangalore, Chennai... We met them in their homes, on the streets, in chai shops, on highway eateries, under the banyan tree, in the middle of nowhere...
We visited bicycle units, textile factories, brass and aluminium export houses, pharmaceutical companies, malls, bank branches, housing complexes... We met farmers, labourers, daily wage earners, unemployed, shop-floor workers, managers, CEOs, bankers, economists, consultants, policymakers, DSAs, exporters, job consultants, builders, village mukhiyas, ministers, distributors, wholesalers, kids... And the one nagging thought we came back with is this: the situation is grim and there’s work to be done.
The small squeeze
Three examples, representing the masses in two of the three pillars the Indian economy stands on, epitomise the recent deterioration in the state of affairs that is squeezing many, and making them worse off than before.
Poonabhai, a 50-something farmer, has been sweating it out on a rented 36-bigha land on the Surat-Navsari Road for the last 11 years. For all his labour, his landlord pays him Rs 2,000 a month. His grouse is not so much with his landlord, who has loaned him money in the past, but with the market economy, whose intended benefits bypass him. "My cost of all inputs—from seeds to fertilisers to pesticides—has gone up substantially in the last few months. I sold brinjals for Rs 40 per quintal and you buy the same for Rs 40 per kg," he says ruefully.
Unmanageable input costs is the refrain up North, in Ludhiana, India’s cycle-manufacturing town and home to mostly small- and medium-sized enterprises (SMEs). Manufacturers say runaway prices of steel has resulted in bicycle sales falling 20-25% between December and April. "A cycle needs 18 kg of steel. Our input costs have increased by Rs 270 per cycle, but we have increased prices by only Rs 165," says Charanjit Singh Vishikarma, Managing Director, Vishikarma Industries and President, United Cycle and Parts Manufacturers Association. If managing higher input costs isn’t hard enough, they also have to compete with cheap Chinese imports; steel costs 30% less in China.
Cheap Chinese imports are also turning the screws on SMEs in many other sectors like textiles, pumps, electronic items, even handicrafts that were the legacy of India. Says Shailesh Chandra of RV Handicrafts, an exporter in Moradabad: "A buyer is not attached to Moradabad brass or Indian art work. If he gets a similar quantity at one-tenth the cost of the original, never mind its quality, he is happy." It’s not just manufacturers who are affected by the Chinese deluge. Wholesalers are caught between staying Indian and seeing business dwindle, or start stocking Chinese goods.
That’s pretty much the story on the fringes. If it’s not input prices or the China threat or stiff competition, the fingers are pointed at crippling infrastructure, bad governance, corruption, government apathy—factors that have always existed in the matrix, but the side-effects of which get pronounced during difficult times.
The biggies are worried...
Besides taking on more burden in the recent past, the other thread running through these three stories is that they are about people who don’t have much of a voice in shaping their destinies or the resources to weather difficult times.
India Inc does, but even it is feeling the pressure. The mood is not as despondent as in the fields or in the small factories and workshops, but there is nervousness on whether the current bout of hardship is just a passing phase, or whether it could be of a more lasting nature and end up leaving a deeper bruise.
The circumspection is evident when one gleans from the numbers that showcase various facets of economic decision-making by households. Credit growth has dipped significantly in 2008-09. Housing loans, which grew by 25-158% in the last four years, had grown by just 9.1% in 2008-09 (till February 15). Worse, delinquencies are on the rise. Although numbers aren’t available to quantify the scale of defaults, anecdotal evidence from banks suggests that it is high.
Although realty prices have dropped, they are still high enough to be a deterrent to buyers; banks too, stung by recent reversals, have become conservative in extending loans. Similarly, because of the dip in the stock market, retail mutual fund collections are said to have dipped 30-50% since January. Elsewhere, the IT/ITES sector, one of the big employment generators in the country, is talking in euphemisms that basically mean it is likely to hire fewer people this financial year than in the last one.
Outlook Business, in partnership with the Confederation of Indian Industry (CII), polled 90 luminaries from corporate India on what lay ahead for the economy. The results of the survey corroborate the concerns we derived from our ground-up reporting (See box: The Going Gets Tougher). As many as 88% said their margins were under pressure. And, more importantly, nearly half of them admitted they were seeing a drop in sales and orders, a pile up of inventories and an increase in payment cycles—usually, the first signs of an economic slowdown.

There’s no doubt that India’s economic juggernaut will slow down. By how much is the question. And 63% of the respondents feel that GDP (gross domestic product) growth will fall from 9% in 2007-08 to below 8% in 2008-09; nearly one-fourth think it could fall to even below 7.5%.
Research houses too see a drop to the trend rate of 7-5-8%. Kotak Mahindra Bank has lowered its 2008-09 GDP projection to 7.8%, with a normal monsoon. Standard Chartered Bank has pegged it at 7.4% in 2008-09, with a bounce back to 8.5% in 2009-10. "The moderation in growth is a reflection of cyclical fluctuations, higher local interest rates and a slowing global economy," says Sucheta Mehta, Senior Economist, Standard Chartered Bank.
Morgan Stanley is the most bearish of the lot, projecting a growth of 6.7% in 2008-09. Chetan Ahya, Executive Director, India & South East Asia economist at Morgan Stanley cites three threats that can pull the country’s growth well below its potential: continuing rise in global commodity prices, strengthening of the dollar and consequent depreciation of the rupee, and continuing risk aversion in the global financial markets.
In the Outlook Business-CII poll, India Inc cited high oil prices and rising input costs as the two biggest threats. As many as 91% see crude at $100 a barrel or more in 2008-09 and 85% see inflation at 7% plus. Tackling such high inflationary pressures is going to be a tightrope walk for the Reserve Bank of India (RBI) and the government.
Increase in interest rates in major economies will reduce demand and, possibly, commodity prices, but this will happen over time. Reducing interest rates is not an easy choice to make given that growth is flagging and further throttling may be undesirable. Oil prices are another policy dilemma. There is pressure on the government to keep absorbing the burden, ruining its own balance sheet and that of the oil PSUs. Even if it manages to pass on the rise to consumers, as it managed earlier this month, it will fan inflation. The latest price rise could nudge inflation beyond 10%. "If the government erases the entire subsidy burden and passes it all to the consumer, inflation could cross 20%,’’ says Mehta.
...but remain optimistic
High oil prices and high inflation is turning out to be a bug-bear for economies around the world. As a recent World Bank report noted: "Measured correctly, two-thirds of the world population have double-digit inflation.’’ Such high inflationary pressures are sure to have an adverse impact. Business confidence has dropped, consumer demand has fallen, stock markets are taking a beating and governments are returning to era of protectionism to ring-fence their economies from the turmoil outside.
The biggest source of concern of the ‘turmoil outside’ is the US, which, according to The Economist, is slipping into "its deepest recession for several decades". It estimates the losses from the home mortgage crisis to be about $900 billion, nearly double that in the South East Asian currency crisis of 1997-99. It also describes the US housing boom as "biggest bubble in history’’, far bigger than the Internet bubble of 2000-01. However, while it predicts the demise of the dollar as the main reserve currency and the shrinking dominance of the US, The Economist doesn’t predict a world in crisis. Asia, it says, is more important than the US today as a driver of global growth.
Subir Gokarn, Chief Economist, Asia-Pacific, Standard & Poor’s too expresses this point of view. According to Gokarn, the mild US recession—growth dropped to 0.2% in the first quarter—is unlikely to have any dramatic effect on emerging economies of Asia, which are the new global drivers and have managed to de-couple themselves from the US economy. "The Indian economy is far more resilient today than it was during the last US recession of 2001 or even during the East Asian crisis of 1997," he says.
Gokarn feels the US recession might be a short-lived one—the economy should start looking up after October—because of the government’s ability to set in place the right mix of policies. Rate cuts by the US Federal Reserve will help shore up bank balances, and help them get back in the business of lending to corporates and individuals; plus, a "cheque in the mailbox" of individuals will also foster consumer spending.
Hence, any discussion on the state of the Indian economy should be studied from two perspectives. The immediate, which takes into account the cyclical nature of the Indian economy; the medium and long term, which looks at the structural changes that have come about in the Indian economy in the past decade.
So, the immediate future may look a little cloudy and uncertain. For instance, 40% of Indian exports go to the US and European Union. In case these regions go comatose, Indian exports, which grew a handsome 23% in dollar terms, will suffer. Says Standard Chartered’s Mehta: "Exports in 2008-09 are expected to reel under the triple whammy of a stronger currency later this year, correction in commodity prices and a slow down in trade with major trading partners."
However, over the long-term, the Indian growth story remains intact. "All debates about the recent slowdown is because we have been spoilt by the buoyancy of the past three years," says Gokarn. Indeed, if one steps back from the here and now, the mood is considerably more upbeat. Despite the tightening environment, 68% of the respondents in the poll said they didn’t plan to defer large capital investment plans. Says Mehta: "Although some negatives like a stronger currency, higher interest rates and restricted borrowing options can hit producers, a positive assessment of evolving demand conditions and underlying plans for expanding capacities should keep the engine chugging.’’
Crossing the hump
That’s at a big picture level. Down the ranks, for many SMEs, small exporters, wholesalers and farmers, it’s less a question of expansion and more a question of survival. Even among the more affluent, some belt-tightening and withdrawal is being seen.
In a sense, the Indian economy finds itself at a crossroads. There is a slowdown and the economy's constituents.
are feeling greater discomfort. The global upheavals are having a trickle-down effect. Demand is there, but it is flagging. How the economy responds to these challenges will shape the trajectory of growth and the nature of that growth—whether it is equitable, inclusive and sustainable.
For all the noise made by the UPA government, the character of this 9% growth is incredibly skewed. Neither are the rewards being broad-based nor are they gushing down to the people who need it the most. This was a common refrain among the people we spoke to. Many of them—from the landless unemployed who are getting short-changed under the NREGS to exporters facing the brunt of an appreciating rupee—expressed dismay at the general apathy towards their plight.
In order to ensure that India’s growth story remains sustainable, policy, industry and society need to ensure four things: move the excess people out of agriculture by providing them alternate employment; create world-class infrastructure; improve public services such as rural healthcare, drinking water and sanitation; improve the quality of governance. Otherwise, the disparity between the urban rich and rural poor will continue to grow, resulting in huge social tensions. And that is something the country can ill-afford.

Source : Outlook Business

Industrial convolution

Small and medium units have been hit the hardest by soaring raw material costs, exchange-rate volatility and cheap Chinese goods

Walk around Moradabad today, and you’d find it hard to understand why this was once considered India's brass city.’ This industrial centre in Uttar Pradesh, which was founded by Mughal emperor Shah Jahan’s son Murad early in the 17th Century, has now become more of an ‘aluminum city,’ having almost abandoned its brass heritage.
The shift has been swift. When brass prices started soaring, small-scale industries exporting artefacts to the West passed on the higher cost to end consumers. Meanwhile, the Chinese banked on huge volumes, copycat designs using brass-like materials, and, more importantly, government control over costs. Moreover, as Shailesh Chandra of RV Handicrafts points out: "The buyer isn’t attached to Indian artwork. If he gets a similar product at one-tenth the cost of the original, he’s happy." The result: demand for Moradabad’s artefacts slumped.
Almost 70% of the small-scale industries that fed the large export houses closed shop, consequently. Those who shifted to aluminum survived, but may have only delayed the inevitable. "Even aluminum prices are rising," says 50-year-old Haji Mohammad Saleem, owner of a small unit. "At best, it’ll be a couple of years before we close too."
In Ludhiana, another North Indian industrial hub, the situation is eerily similar to the one in Moradabad. The difference being that it’s steel and not brass that’s the commodity in question. Here, Sanjay Gupta’s 35-year-old cycle pedal-making unit is already history. "My clients were unwilling to take on the added burden," he says, referring to the soaring cost of steel.
Each day, over 5,000 small and medium enterprises (SMEs), employing more than 600,000 people, churn out about 40,000 bicycles in India’s bicycle capital. That bicycle economy is now under threat. "Steel costs have risen by about Rs 270 per cycle, while we have increased prices only by Rs 165. We are incurring a loss," says Charanjit Singh Vishwakarma, MD of Vishwakarma Industries and President of the United Cycle & Parts Manufacturers Association. One simple fact makes the picture crystal clear: steel sheets cost Rs 46,000 a tonne in India and Rs 32,000 in China.
Down South, the 5,200-plus members of the Coimbatore District Small Industries Association may not be on the verge of closure, but they’re certainly feeling the heat from rising commodity prices. "In March, our production loss was 15% due to non-availability of steel and other raw materials," says the association’s President, C Muthusami. "Margins will surely take a hit." In what was an unprecedented act for the association, its members took to the streets recently. They want the government to intervene and control raw material prices, a la the Dragon Nation. Says HP Kumar, Managing Director, National Small Industries Corporation (NSIC): "How long can China carry on with hidden subsidies? They will have to fall in line with WTO norms."
Moradabad’s Saleem echoes Muthusami’s views: "The policy changes and schemes don’t even touch us, and we are unaware of any move to bail us out. We just want metal prices to come down." Making a similar request, the South India Mills Association recently asked the government to regulate cotton exports, which it linked to soaring cotton prices (cotton prices contribute over a third of the cost of making yarn).
Mani Chinnaswamy, Partner at Appachi Cotton in Pollachi village, Tamil Nadu, says: "Cotton prices don’t look like they’re coming down much. There’s a crop failure every other day and consumption is soaring."
Seeking intervention from above
Although each of the stories highlighted above is disparate, the theme is the same. And, it tells us that small enterprises have got used to a stable cost environment all these years. When that stability is punctured violently, it is natural for them to look to the government to put things in order. This has something to do with the fact that SMEs have been a government priority for long. They account for almost 7% of India’s GDP.
Data from the office of the development commissioner indicates a 5.6% growth in the number of micro and small enterprises between 2006-07 and 2007-08, as well as a 3% increase in employment in these units. But perhaps the small units are expecting too much from the government. Ajay Sahai, Secretary-General, Federation of Indian Export Organisations, reckons that liberalisation and the new business environment have reduced the government’s ability to dole out sops.
It has to be said that small units are doing more than just seeking governmental intervention. There’s a sense that rising commodity prices are here to stay, and that a more practical approach is the need of the hour. The NSIC, for instance, is buying steel from the Steel Authority of India and selling it to SMEs that wouldn’t be able to reach long-term agreements with large steel makers on their own.
Interestingly, the Coimbatore District Small Industries Association is taking another look at a bulk purchase system that worked for it more than a decade back. It has requested the Small Industries Development Corporation of Tamil Nadu to carry out bulk purchases of materials on its behalf.
Challenges galore
Unfortunately for SMEs, commodity prices haven’t struck in isolation. You would expect an original equipment maker to have the ability to pass on cost increases. But that’s not the case. Take the example of Coimbatore-based Mahendra Pumps, which makes and sells pumps predominantly for the agri sector. Its Managing Director, Mahendra Ramdas, says: "We aren’t able to increase prices due to intense competition. Also, agri sector sales are sluggish because of a serious crisis in the sector." Hence, he expects annual revenue growth to slow down to 5-7% in the coming years, from 10-15% over the previous five years.
The hosiery and knitwear sector faces competition from across the border. Pramod Kumar Aggarwal, Director at Himker Knits, says there haven’t been any orders from European countries, including France and Germany, this year. "The absence of import duties on Bangladeshi products makes them 33% cheaper than Indian products, which attract a 14% import duty," says Aggarwal. "And economies of scale make Chinese products at least 20% cheaper."
The other problem that export-oriented industries, including textiles, faced over the last year was a sharply weakening dollar. Ramesh Kannan, CMD of Kaynes Technology, a Mysore-based provider of electronic manufacturing services, puts the issue in context: "SMEs don’t have rich surpluses and huge reserves, whereas big companies do." In the process of managing an unprecedented quantum of change in forex equations, some of the bigger companies got into exotic derivatives that they never understood, and incurred losses.
Though the rupee has weakened slightly, of late, there are many concerns on the forex front. "If you ask me the scenario for the next few years," says Ramdas of Mahendra Pumps, "I’d say it depends on how the rupee behaves." His view is that the rupee at 44 would be great for exports.
Finance doesn’t come easy either. Banks do not extend credit without securing some sort of collateral. Even though they operate in priority sectors, many small units do not approach financial institutions for loans due to the paperwork and processes involved. A general reluctance to give loans to this ‘high-risk’ sector also remains a cause of worry.
There’s some relief in sight with the NSIC roping in seven rating agencies, including Fitch, Dun & Bradstreet, and SMERA, to provide credit ratings to small enterprises. Under this plan, NSIC will reimburse 75% of the performance and credit rating fee levied by the agency to the enterprise. Banks have also been mandated to aim for 20% year-on-year growth in lending to SMEs. But banks and financial institutions are also under close scrutiny and responsible to their shareholders—they are unlikely to extend credit just because the government wants them to.
What adds to the gloom on the input front is the state of manpower. In many industries, manpower is getting expensive. As Roorkee-based consultant Hemant Arora points out: "The shortage of skilled labour has made SMEs a training ground for workers before they are poached by large corporates." And companies catering to the agri sector would like to see the manpower situation in the agri sector sorted out. Labourers are increasingly shunning farm work, preferring the higher wages they earn in the manufacturing or construction sectors instead. Many industries are seriously looking at automation as a partial solution to this problem.
The silver lining
Amid the cost-side assault on SMEs, there is some good news. Consumption is still good. "There certainly is demand," says D Bala Sundaram, Chairman of cast iron industrial components maker, CPC. He is also the President of the Indian Chamber of Commerce and Industry, Coimbatore. "Even if economic growth drops to 7%, that’s still good growth."
The smaller you are in the unorganised realm, the worse it is for you. And though things appear better in the organised space, Sanjay Agarwal, Executive Director (SME) of KPMG, reckons that small units’ ability to survive would be severely tested in a downturn. "They have to reinvent themselves."
That’s already happening. For instance, even in Moradabad, exporters like CL Gupta and Globe Metal Industries have quickly changed tack, and diversified into products made of glass and wood. They did this even as small units supporting artisans folded up.
In Coimbatore, companies are looking to get into newer markets or rising up the value chain. That, they say, is the only way for higher realisations, given that there isn’t much they can do to control costs. For instance, Bala Sundaram’s company is in the process of increasing manufacturing capacity by 60% to 800 tonnes. And the company is slowly bagging more value-added and high precision work. Says Jawhar Sircar, Development Commissioner, Micro, Small and Medium Enterprises: "The nimble and flexible nature of these players has enabled them to survive the vagaries of industrial change."
Mahendra’s Ramdas has two alternative markets. One is exports, which currently contributes only about 12% of his sales. He wants this to go up to 30% in the next five years. Secondly, he wants to look beyond agricultural pumps, and get into the housing sector aggressively.
Sharp Pumps’ chief Kannan Ramachandran wants to get into the high-margin game. He’s looking at a drastic shift from the current focus on the domestic and agricultural segments to industrial pumps. "Or else, it’s a volumes game. You need to get into the newer categories, otherwise you’ll be out of the market," he says.
New segments where large players aren’t venturing is the other destination for the SMEs. For instance, Zircon Products’ CS Gupta supplies zirconium powder to nuclear power plants. He also hopes to benefit from opportunities that would arise if the India-US nuclear deal is ratified. However, that doesn’t appear likely to happen any time soon.
Taking the inorganic route
Some players are also looking at acquisitions and joint ventures. Like the big players, they’ve been bitten by the M&A bug. And their stage for this mode of expansion is global. Companies like Ajanta Watch and Muzaffarnagar-based Bindal Duplex already have a China footprint, and others like Shivani Locks and Imperial Auto have European technology partners.
In fact, a British government delegation visited Lucknow and its surrounding areas in an attempt to get SMEs to form joint ventures, partnerships and alliances with British firms. However, by taking the inorganic route and increasing in size, many of these firms would cease to be SMEs, at least not by the government’s definition. They would thus cease to be eligible for government sops to the sector.
"We’ve gained confidence and are exploring opportunities," says DS Verma, President of Indian Industries Association of Lucknow. The size of some of these could be as small as Rs 1 crore. Understandably, therefore, the support from the investment banking fraternity is lacking. "The potential for M&As and consolidation is there, but most advisors are busy with big-ticket deals," contends KPMG’s Sanjay Agarwal.
Apart from the broad economic indicators, there is apprehension over the kind of government that will come to power after next year’s polls. That’s despite the fact that India’s top two political groups have a broad consensus on economic reforms.
Too much volatility in economic factors is surely a challenge for SMEs. But these units would do well to remember they’ve survived numerous changes in India’s economic landscape over the decades. Despite volatility in many sectors, India has been adding almost 200,000 new micro, medium and small enterprises every year, with the old giving way to the new.

Source: Outlook Business

Pipedreams of the small and big

A rash of small companies, fuelled by the expanding oil and gas sector, are coming into their own. They herald the era of globalising Indian SMEs
In Sakhalin, a long, elongated island in the North Pacific, off the Siberian mainland, temperatures can drop to -40 degrees Celsius. Thick clouds block out the sun through much of the year.
Despite the bleak, harsh conditions, consortia of oil and gas multinationals jostle for a share of the immense oil and gas reserves. Armies of oil workers and tonnes of exploration equipment are disgorged here frequently.
Amidst the throng of belching and pounding exploration monstrosities, a leviathan ‘oily water separation package’ tackles oil spills, big and small. It sucks in contaminated sea water and draws out oil from it. The Rs 5-crore separator was designed, built and shipped from a nondescript workshop in dusty Faridabad, outside Delhi.
"It was a difficult project. When treated water is finally discharged, it contains a mere one part per million (ppm) of oil traces," says Viney Kumar, head of marketing at Grand Prix Fab, a small, Rs 24-crore company, specialising in fabricating filters and separators for oil and gas pipelines.
Borders are being breached. The worldwide boom in the oil & gas sector that also embraces pipeline manufacturing and laying has, along with giants like ONGC, taken a host of small companies to distant shores—countries in Eastern Europe, Russia, Africa, Middle East and the Far East.
These small companies, like Grand Prix, ride on the back of Indian and multinational groups and engineering, procurement and construction (EPC) contractors of the likes of Schlumberger, ABB, Emerson, Hyundai Heavy Industries, Burgess Manning, Bechtel, J Ray McDermott, Spie Capag, L&T and Punj Lloyd.
The EPC players have, over the years, worked in tandem with a number of small Indian companies. As the oil boom gathered steam, some Indian companies submitted to being bought off or opted for the joint venture (JV) route to dig into the oil and gas pipeline business. For instance, a $20-billion US company wanted to buy out Delhi-based Rs 25-crore Rockwin Flowmeter India, a pioneer in flowmeters that measure the flows of fluids and gas in pipes. But technocrat Vishnu Prakash is holding ground.
The trend heralds the emergence of global Indian SMEs, some with turnovers as low of Rs 11 crore, as in the case of the Mumbai-based Narmada Offshore, a pigging and hydro-testing company. Pigging is an activity that involves the insertion and running of specialised equipment—called pigs—through crude or gas pipelines for cleaning and testing.
"We had anticipated the boom and had been investing in shoring up our heavy equipment base," says Deo Bhandari, CEO of Narmada Offshore Constructions, which recently set up shop in the Middle East. In August, the company bagged a $1.8-million pigging contract for South Pars 9/10, Iran’s largest energy project.
A bevy of small companies in the pipelines space, right from flow-meters and filter manufacturers, pigging, diving and offshore pipeline support companies, to makers of specialised coatings for corrosion protection of pipes, have seen a spurt in business in recent years, in the domestic as well as foreign markets.
Niche companies providing specialised products and services have thrived. While Chennai-based Pipe Supports India is focused on clamps, braces and hangers that hold pipes in position, Bangalore-based Secon undertakes geographic information system (GIS)-driven route planning, corridor mapping and ‘right-of-way’ work with local bodies, even before a cross country pipeline is laid. Secon recently secured a foothold in Libya.
Mumbai-based Fugro (Survey) India is a key player for sub-sea geophysical surveys. It is heavily plugged into the Krishna-Godavari basin foray of Reliance Industries (RIL).
The KG basin work, in fact, has triggered efforts to scale up technologies among EPC contractors and small sub-contractors. This has been necessitated due to the need to work in greater water depths, which Indian companies were not geared for. "We have two saturation diving systems. We also provide remotely operated vehicle (ROV) services to ONGC. If you don’t own assets you are vulnerable," says Satpal Singh, Joint MD of Dolphin Offshore Enterprises (India), a Mumbai-based diving and underwater pipe support services company. Each sat system costs over $7 million. Dolphin acquired two junked sat systems and refurbished them for $3 million.
These sprightly band of entrepreneurs are catering to the domestic demand and eyeing pieces of the global pipelines market.
At The Golden Threshold
Worldwide, 70,421 miles of pipelines are planned or are under construction, according to Pipeline and Gas Journal’s 2006 report. The Asia-Pacific region accounts for the bulk, 26,849 miles. As India slowly transits towards gas, the demand for pipelines will be staggering. Government projects the share of natural gas in India’s energy basket to grow to 20% by 2024-25 from the present 9%.
The public sector Gail is already building a national gas grid of over 5,000 km, investing Rs 20,000 crore. City gas distribution (CGD), present in a few cities across Gujarat, Delhi and Mumbai, is expected to expand to 230 cities in the near future.
While much of the momentum will come from an expansion of the gas pipeline infrastructure, product pipelines are also growing. Indian Oil Corporation (IOC), with a pipeline length of 9,273 km, plans to invest over Rs 3,000 crore in capacity expansion. RIL, after commissioning its 1,400-km east-west pipeline by December 2007, is expected to make major investments in pipelines in eastern India.
The replacement market is also huge. All of the 30-year-old undersea pipelines in Mumbai High are currently being replaced. "The replacement project is to the order of $120 million every year for the next six years," points out Satpal Singh.

The Indian pipeline market is estimated at around Rs 32,000 crore. Over 20,000 km of pipelines are to be held in the next five years. "The period between 2008 and 2012 will be the golden period for Indian pipe manufacturers," says Indresh Batra, Managing Director of Jindal Saw, which has an order book of over $1.2 billion.
The clutch of pipe makers, in fact, is among the fastest growing companies in India today. Welspun Gujarat Stahl Rohren draws 75% of its revenue from exports. Man Industries, a mid-size company, is increasing capacity at Anjar in Gujarat and targeting a topline growth of 90% this year.
Expectedly, small companies in the pipeline ecosystem, which are riding the wave, are also growing fast. Dolphin Offshore, a Rs 45-crore company just three years ago, touched a turnover of Rs 205 crore in 2006-07. Narmada Offshore languished at a turnover of around Rs 1 crore for years, till it hit double digit last year. Rustech Products, a pipe coatings company, raced from a turnover of Rs 4 crore in 2002 to Rs 35 crore in 2006-07. "A Rs 100-crore target within the next five years is conservative," says Bimal Jhaveri, Vice Chairman of Rustech. The company’s product portfolio was recently spruced up to contain contemporary cold applied tapes and heat-shrinkable sleeves, an expensive polymer used to cover welded joints on pipelines.
Ingenious Stratagems
Growth, however, didn’t come easy to these entrepreneurs. The oil and gas sector is punishing, with an array of entry barriers. It is driven by specifications and every product and process is scrutinised against stringent standards, usually set by American and Western coalitions. "It is conservative, clannish and functions like an old boys club," explains Batra.
The degree to which ‘specs’ drive the sector can be gauged from the growing business of the Navi Mumbai-based Offshore Testing and Inspection Services. It receives over 100 samples of pipeline-related products each day, all scrutinised against an array of specs, including the ones laid by the American Petroleum Institute.
Before the start of any pipeline project, pipe metals used are subjected to radiographic and corrosion tests. "Even during the laying process, samples are tested for welding procedure," says TRK Chari, General Manager of Offshore Testing, with a turnover of Rs 2.6 crore.
While big companies have the resources to conform to the rules of the game, small companies have had an agonising run over the years. Dolphin Offshore’s long association with ONGC did not help when it wanted to graduate to design engineering. It couldn’t bid because prior experience was demanded. So a joint venture—IMPaC Dolphin—with a German company was set up. "We are now in the game," says Navpreet Singh, Joint MD, now competing with big players like Engineers India (EIL) and L&T. In 2005, the company issued $15 million of foreign currency convertible bonds (FCCBs) to fund its growth plans. It has graduated from a sub-contractor to main contractor and can now bid for Rs 4,000-crore of contracts coming up in the next two years.
The conservative Narmada Offshore has also been thrown into the arms of a foreign player. It struck a deal with the Singapore subsidiary of a Norwegian company, IKM Testing, to move up the value chain. "We are not comfortable with conducting nitrogen-helium leak tests. This expertise will help us work on pipelines in the KG basin," says Bhandari.
Technocrat Bighna Nayak, however, has no qualms about conceding 50% stake to Fugro in the JV, Fugro Surveys (India). Nayak now presides over cutting-edge technologies in a company that has presence in scores of countries and is pushing a turnover of $20 million.
"It’s a fair arrangement. I have also absorbed the exacting work ethic of European companies. I now focus on clients like Reliance. It seeks high-tech solutions. We are now perfectly matched," says Nayak.
However, technological advancements needn’t always flow from market leaders in the West. They can be difficult to deal with. A small company with limited resources or negotiating skills may hit a wall. That’s when they try out alternate routes. For instance, Rustech entered into a JV with a cost-efficient Chinese company that had a short while ago severed a tie-up with Polykem, a global market leader. Recently, he bagged 20% of a project for cold applied tapes in Rajasthan. Interestingly, the rest 80% was bagged by Polykem. Rustech, thus, suddently found itself among the global biggies. "I am now priming the cold applied tapes business," says Jhaveri.
Grand Prix, however, had recognised the worth of a foreign hand early on. This resulted in a JV with an industry major—Burgess Manning India. This trading outfit was in place almost 10 years ago channelising overseas orders for Grand Prix. "We are fabricating 17 pressure vessel separators for a client in the US. It’s worth Rs 10 crore," says Viney Kumar. Over 50% of his Rs 24-crore turnover (2006-07) comes from exports. In two years, he plans to double the turnover.

In another smart move, Chander Bhalla, the promoter of Grand Prix, thought it fit to plant himself in London as the MD of the European arm of Burgess Manning, with a strong presence in Europe and Africa. The Faridabad shopfloor has had a stream of orders from the two continents. It is readying a filter/separator, which is headed for Algeria.
For companies engaged in offshore work, it had become imperative to seek out other markets, for work comes to a standstill during the monsoons in India. Both Dolphin and Narmada have benefited immensely from their presence in the Middle East.
Challenges To Managing Growth
The ability to scale up operations has been a major problem with some of the small companies. Rockwin’s Prakash, for instance, rebuffed feelers for a takeover but is now finding it difficult to expand into various markets. "We just do not have the marketing bandwidth," concedes Prakash. "Despite our standing in the Indian market, we weren’t even invited to bid for a Rs 200-crore flowmetering order by RIL recently."
The biggest impediment to sustained growth of small companies is the ability to attract and retain manpower. In the early days, Dolphin coaxed the sons of Indian Navy’s divers to join the company. It paid dividends. Over 20 divers in the team belong to this clan. In Narmada Offshore, the only experienced engineer who resisted the call of foreign shores is the one with a medical condition.
At Dolphin, brothers Satpal and Navpreet are trying hard to delegate work down the line. Managers are sent to business schools for honing project management skills. "Going ahead without losing our business ethos and values is our biggest challenge," says Navpreet Singh.
Bonds nurtured by the Jhaveris, Rustech’s promoter family, with employees have helped it retain talent. Supervisory staff is encouraged to form their own companies and project work is unloaded to them. "Employees are our partners and should benefit from the company’s growth," says Jhaveri. The attitude shows in many ways. The office boy who served tea years ago now heads Rustech’s coatings plant in Kolkata.

Source : Outlook Business